Which of the following statements about challenges in operations management is FALSE?

A: Job specialization is giving way to empowered employees.

B: Local or national focus is giving way to global focus.

C: Sustainable production is giving way to a low-cost focus.

D: Rapid product development is partly the result of shorter product cycles.

E: The goal of mass customization is to produce customized products, whenever and wherever needed.

Answer: C