Which of the following statements regarding liquidity and profitability is not true?

A: If a business is unable to pay its debts as they come due, it is operating unprofitably.

B: A business may be liquid, yet operate unprofitably for several years.

C: A business may operate profitably, yet be unable to meet its obligations.

D: In order to survive in the long-run, a business must both remain liquid and operate profitably.